TikTok is introducing a new feature that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the platform disclosed that it presently contains more than 1 thousand million AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread release. This shift comes amid a increase in AI content, fueled by new AI video creators.
AI Proliferation Online
Recent reports that almost a tenth of the fastest-growing content creators on another major platform only show AI-generated videos. A considerable share of this content is classified as “AI slop”, a phrase for inferior, factory-style content that is typically illogical or dreamlike.
Based on user feedback that a lot of users appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we want to offer the community the power to see more or less of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its service tagged as made with AI. In total, over 100 mn media items are submitted to the service daily, making AI content a minor portion of its complete catalog.
How to Adjust Settings
Viewers will be capable of reduce or increase the level of AI content they view by opening the topic control option in the application and selecting AI-made media. Additional categories that can already be modified under the setting encompass news, style, cosmetics, and dance.
Content Labeling and Policies
Its rules require users to tag “realistic” AI-made content, and it forbids dangerous AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
Additionally, the platform will henceforth apply an AI-generated tag to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting artificial media. This measure is intended to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a $2m educational fund for experts and groups to create informative material about using AI responsibly. This program will benefit educational bodies specializing in educating programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, amid discussion over proposals to lay off a large number of review team members in Britain. It is planning to cut a significant number of roles in its trust and safety team in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most harmful content prior to it is viewed by humans. TikTok announced a 76% decrease in disturbing and violent content seen by human moderators over the previous year due to the use of its AI tools.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
